Ecommerce has grown in all terms since the last few years. More and more consumers switch to online shopping for different products and so, more business owners are starting to sell their products and services online. Ecommerce web design needs thoughtful ideas and planning to succeed in today’s competitive times.
There’s no doubt that ecommerce is a promising field, but there are some factors you need to consider to build a website according to the latest trends in the market. Pay special attention to user experience when designing an ecommerce shop.
We’ve jotted down some of the important considerations for ecommerce web design:
Designing your website with a few elements is the key to success. The minimalism trend should be followed while developing an online shop. Make sure that all the essential features are included and customers do not have to struggle to find what exactly they are looking for. Ensure that your ecommerce store has the right CTAs wherever required.
- Card-like layout
You may have seen a lot of ecommerce stores with card-like layouts. This form of website design has gained a lot of popularity since the last few years. Card-like layouts increase consumption of the available space and lead to grab the attention of more visitors. Ecommerce business owners can incorporate cards on the home page and use them to showcase the trending products online.
- Responsive design
You can expect a lot of mobile users to visit your store from their mobile devices. Hence, make sure that you have responsive ecommerce web design Toronto to increase your conversion rates. You can also think of building an engaging mobile app to make your store popular.
Believe it or not, product images do play a major role in the success of an ecommerce store. For example: You are planning to buy a men’s shirt and you come across two different ecommerce shops that sell similar shirts. One store has just one picture of the product, which is folded nicely and clicked. The second store has images of a boy wearing those shirts. He poses in 4 different ways to offer a 360 degree view of the shirt. Which store would you like to buy the shirt from? You’d obviously want to get an idea about the product before purchasing any item online. Hence, include multiple images and videos of the items on the product pages. Include all the information about products in the product description.
Mention the additional shipping charges on the product page itself as nobody would like surprises at the final order confirmation page. You should clearly mention the terms and conditions for returns and exchanges of the products.
Whether you sell a couple of products or have a huge inventory of products under different categories, your store should have a huge number of users to make sales and profits. The users should enjoy a memorable shopping experience when they choose your store for online shopping. The ecommerce store should have a secure checkout option that works quickly. Customers would not like to waste some minutes for making payments online.